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BYREDO FUTURE MEMORIES Seoul Pop-up
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About this pop-up
Discover BYREDO’s new FUTURE MEMORIES eau de parfum at this Seongsu-dong pop-up, running from September 11 to 20, 2026. Visitors can explore the new release and BYREDO’s signature fragrances, as well as take part in a fragrance consultation. Gifts and an exclusive drink are available for eligible participants, purchasers, and advance reservation holders while supplies last; the pop-up is open daily from 11 a.m. to 8 p.m., with last entry at 7:30 p.m.
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